Illinois Soybean Association (ISA) wanted a tradeshow look and feel with collateral that would get them noticed at tradeshows with other, much larger fuel suppliers. They were targeting truck drivers, fleet owners and farmers to promote the use of biodiesel which uses a large amount of Illinois soybeans.
Collateral brochure with three inserts, each targeting a different audience. They fit within the larger trifold.
Full tradeshow booth display
Fuel pump tradeshow booth with digital screen
Biodiesel animation that played in the booth's 36" display